Rough concept for a Heinz Salad Cream App. The YCN brief is to revitalise salad cream to 18 – 29 year olds. Majority of the demographic are online and have smart phones, the app introduces salad cream in a different light, as Salad Cream is traditional and not associated with today. The app allows the user to search for food and recipes which complement Heinz Salad Cream, as well as giving suggestions of recipes which they wouldn’t have thought of originally. Along with the nutritional value of the recipes and Heinz Salad Cream.
The app is still in the development stages and is most likely to become more interactive.