Mind Mapping //.

Our first assignment from Design Studies was to read Malcolm Gladwell’s ‘The Tipping Point’ and map out the points from the book in a mind map.

Here is my first mind map, encompassing the entire book.

As the second part to the Design studies brief we were to choose a chapter that we found to be particularly interesting and advance the Mind Map of the section going into more detail.

Finally for the brief we had to write-up a bibliography for our chosen chapter of the book

Annotated Bibliography – The Tipping Point, Chapter Four.

  • Fletcher, G.P. (1988). A Crime Of Self Defence. New York: Free Press.

– Gladwell uses this source to tell the reader the background of Bernie Goetz’s story and the general reaction to the incident.

  • Bratton, W. (1998). Turnaround: How America’s Top Cop Reversed The Crime Epidemic. New York: Random House.

– Here we see Bratton’s own personal account of the down trodden, derelict conditions of the New York Subway System, even going so far to describe it as ‘.. at transit version of Dante’s Inferno.’ Gladwell’s use of the source helps us to perceive the true conditions before the takeover.

  • Kelling, G L. Coles. C M. (1996). Fixing Broken Windows. New York: Touchstone.

– Gladwell tells us of the principles of the theory, from this book in short. He describes it as the ‘ most intriguing’ alternative candidate to the reason why New York’s crime rate is so bad.

  • Haney, C. Banks, C. Zimbardo, P. (1973). Interpersonal Dynamics in a Simulated Prison. International Journal of Criminology and Penology.

– An experiment into a prison situation and the behaviour of voluntary prisoners and guards. Gladwell’s used the source to help the reader see the importance of the situation on the behavioural reaction and outcome of people.

  • Hartshorne, H. May, M. (1971). Studies in the Organisation of Character. In Munsinger, M (ed.), Readings in Child Development. New York: Holt, Reinhart and Winston.

– Gladwell uses the source to help emphasise his point of the power of context is all important to the decisions people make. Here we have Honesty Tests with school children, which succeeds in backing up his point.

  • Batson, D. Darley, J. (1973). From Jerusalem to Jericho: A study of situational and depositional variables in helping behaviour. Journal of Personality and Social Psychology: vol. 27.

– Here we are given the findings in a social experiment. The ‘Good Samaritan test’ perfectly illustrates the importance of the power of context on the outcome of our decision-making, used here to final Gladwell’s idea.


I enjoyed the book emenesly and found it to be a really enlightening read and very informative. However if I hear about Paul Revere, a messenger in the battles of Lexington and Concord,who helped organize an intelligence and alarm system to keep watch on the British military, one more time I may have to kill myself.

The Tipping Point, is a brilliant read, funny, interesting and clever, a future read for sure.